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A controversial conversation about the industry implications of true media convergence. Beyond digital distribution, what are the creative opportunities for app-driven Smart TVs? Will we finally see time-shifted linear content move into lean-forward and immersive story telling? What is next in terms of measurement, accountability and reporting for brand managers and their advertising agencies? Expect a lively debate about the future from those with their feet firmly on the ground.

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Released: October 18, 2011
Runtime: 105 min
Genres: Talk-Show
Cast: Matt Cooper Amit Rahav John Durham Claudio Marcus
Crew: Dean Donaldson

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