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After a decade of the hard sell, ad men and women needed to reinvent how they spoke to audiences in the 1960s. They tapped into the growing counter-cultural movement, using irreverence and wit, and as a result, changed advertising forever. Track advertising's evolution, from innovative car campaigns that kicked off the decade to the co-opting of youth, freedom, and anti-establishment as the '60s drew to a close. |
Ended
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| Title: | The 1960s | |
| Air Date: | January 15, 2017 | |
| Runtime: | 60 min | |
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