Head of Digital Nez explains why genealogy tourism is booming – can Wow Wales persuade people from all over the world with a bit of the Land of their Fathers in them to visit the motherland? The Aberystwyth Icentre are shocked to receive an audience with the King of Wales – straight from the USA! All the staff do DNA tests – this means CEO Elaine gets to discover if she really does have some Welsh in her roots. Meanwhile Wyn and Charlotte recruit a passionate Welsh legend for their publicity campaign.